SFG Asset Finance

Southerly Finance Group Pty Ltd, trading as SFG Asset Finance, is a finance and commercial brokerage founded in March 2019. Head broker John Norgett has been a finance broker since 2007. Albert Paladinetti works as a finance broker at the firm and brings more than 15 years' experience in lending, client service, business operations and leadership.

He holds an MBA, a Bachelor of Science in International Business Management and a Diploma in Financial Services, and has previously worked in senior banking, asset finance and business advisory roles, including branch management with a Big Four bank. SFG Asset Finance services Geraldton and surrounds. The firm provides asset finance.

Geraldton customers of SFG Asset Finance consistently highlight the work of Caitlin, whose assistance with car finance and asset purchases comes up repeatedly in feedback. Several reviewers describe her as efficient and organised, noting that she kept them informed at every stage and answered questions along the way. The process of arranging finance for a new vehicle, in particular, is described as straightforward, with one customer noting that a same-day vehicle pickup followed an early flight. A theme running through the feedback is the clarity of communication and the realistic setting of expectations, with clients feeling supported throughout rather than left to manage the process alone.

Caitlin's willingness to accommodate distance and time differences, including work with a client based in South Australia, is mentioned, as is the guidance provided to a new company seeking finance, where both Caitlin and John are credited with attentive service and sound advice. Reviewers often mention the stress-free nature of their dealings and the attention to detail shown. The recurring theme is a finance process made simple, with customers indicating they would return for future purchases such as a home loan once a fixed period ends.